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Audio episodes and video resources exploring treatment adherence, patient support, and real-world pharma outcomes.
Ep. 2
Stop the treatment leak
The WHO estimates 50% of chronic disease outcomes are lost because patients stop taking their medications. In this episode, we break down the three behavioral triggers behind treatment dropout — and how pharma teams can close the gap without adding friction for patients or HCPs.
And for you, the listener, projecting your brand's financials — fixing this impacts three immediate strategic revenue areas. First, extending overall treatment duration. Second, capturing lost mid-treatment revenue. Our data shows 61% of patients actually enroll in support programs mid-journey, not on day one.
Ep. 1
Deep Dive: The Adherence Gap
Non-adherence costs the US healthcare system $290 billion every year. In this deep dive, we connect McKinsey analysis, Gavi global health data, and real-world platform insights to show why investing in zero-app adherence technology today creates a decisive 18-month competitive advantage — and exactly which KPIs to track to prove it.
Traditional apps suffer from massive adoption friction. You're telling an elderly patient or someone with overwhelming multi-morbidities to go to an app store, download, create an account, verify an email, remember a password. For a huge demographic, that friction is a brick wall. One patient using StayOnTreatment literally wrote: "Finally. Not another app.
The Adherence Equation
Most adherence interventions fail — not because the science is wrong, but because they ignore the 5 dimensions that actually drive patient behaviour. This animated explainer breaks down why, and shows how a compliance-first, app-free approach delivers 1.7x treatment duration and global scalability from day one.
Cracking Patient Adherence
50% of patients stop their medication in year one. In 5 minutes, this animated explainer breaks down why it happens, how StayOnTreatment closes the gap, and what the business impact looks like for pharma teams — from HCP enrollment to real-world compliance data.